Activation planning
Mapped priority locations, high-traffic activation points and public engagement moments that could introduce the new network to target users.
Telecommunications / South Sudan
Digitel market entry activation and SIM user acquisition
Digitera Africa supported Digitel Telecommunications with a structured market entry activation campaign in South Sudan, combining consumer education, assisted SIM registration, roadshows, outdoor visibility and disciplined field execution.
ClientDigitel Telecommunications
MarketSouth Sudan
SectorTelecommunications
CycleSix-month activation period
FocusMarket entry, SIM acquisition and consumer education
Commercial challenge
A new network needed trust, visibility and assisted onboarding
Digitel was entering a market where customers already had existing SIM cards, service habits and network preferences. The challenge was not only to create public awareness, but to explain the offer clearly, help people register and build enough confidence for first-time adoption.
For telecommunications market entry, visibility alone is not enough. Customers need to understand the network promise, know where to get support and feel confident that the brand is serious about serving the market.
Execution model
The campaign connected awareness, onboarding, roadshows and field discipline
Digitera Africa treated the assignment as a market-entry execution problem. The work had to create visibility, explain the service, support registration, manage public engagement and track field progress across activation locations.
Field team deployment
Briefed and managed activation staff responsible for customer education, registration support and daily field reporting.
Consumer education
Used direct conversations to explain network benefits, registration steps, airtime access, customer support and how users could get started.
SIM registration support
Converted interest into practical action by helping customers understand and complete the first steps toward using the service.
Roadshows and public engagement
Used mobile roadshow activity to create attention, attract crowds and build visible momentum around the telecom brand.
Visibility and reporting
Supported branded activation points, outdoor presence and field feedback so the client could understand execution progress and customer response.
Evidence and insight
Telecom adoption depends on trust, explanation and hands-on support
A new telecommunications brand cannot rely on visibility alone. Users need to understand the offer, feel confident about registration, know how to access support and see enough public presence to believe the network is serious.
Visibility created attention
Roadshows and outdoor presence helped attract interest, but customers still needed clear explanation before taking action.
Education reduced hesitation
Direct engagement helped answer questions on network benefits, SIM use, airtime access, customer support and first steps after registration.
Onboarding support mattered
For many customers, the key barrier was not awareness but the practical registration process and confidence to start using the service.
Implementation story
From public awareness to assisted customer onboarding
The campaign used a mix of activation booths, mobile roadshow presence, trained field teams and direct customer conversations to move users from awareness to registration interest and first-time service adoption.
Outcome-led proof
The campaign helped Digitel move from launch visibility to structured user acquisition
The activation supported early market awareness, direct consumer engagement and SIM acquisition activity for a new telecommunications entrant in South Sudan.
60,000+ SIM activation opportunities supported
Field execution helped create and support assisted SIM registration opportunities during the campaign period.
30 trained activation staff deployed
Promoters supported education, registration guidance, public engagement and daily reporting across priority activation windows.
Customer questions and adoption barriers captured
Field feedback helped the client understand service questions, registration hesitation and where visibility or explanation needed strengthening.
Strategic lesson
Telecom market entry needs more than visibility. It needs assisted adoption
The Digitel campaign showed that entering a telecom market requires a connected approach: public visibility to attract attention, trained teams to explain the service, practical support to complete registration and structured reporting to help the client learn from the market.
For Digitera Africa, the assignment demonstrates the value of combining commercial strategy with field execution. The strongest campaigns are not just seen by customers; they help customers understand, trust and act.
Explore related work
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Planning a market entry or user acquisition campaign?
Digitera Africa helps brands structure the problem, design the activation model, deploy field teams, engage customers and measure what works across Eastern African markets.
